Are you using Lead Form ads? Have you tried Click-to-Call ads? How do you handle a lead after they've completed a form or downloaded your asset? We help businesses improve contact rates, because you can't sell if you can't contact.
Online traffic can be expensive. It can be downright unprofitable if it's not very clear how to get a return from that traffic. We're essentially agnostic to traffic sources and we make decisions based on return that we've modeled to baseline our lead costs and sale costs.
By no means are we designers ourselves, we aren't trying to be either, but all your ads and web pages are going to need some creative. We look at creative from the perspective of what platforms we're going to advertise on and the best ad formats to create engagement and improve return. Invest in creative with full scope of how to get a return on it.