We work with design, match workflow to business flow, and utilize frameworks such as WordPress, Drupal, Laravel, or writing complete custom HTML.
Our existing and past clients have varying needs ranging from simple front end tweaks, full-scope design and build, or complicated quoting tools integrated with multiple APIs based on the logic of business preferences and regulatory factors.
For our team, development is similar to all other services in that we’re looking for a business case to support the investment. Sometimes that is growth, sometimes it is positioning, sometimes it’s just updating to be current with the consumer expectations. Regardless, we account for current technologies and utilize our vast experience in customer acquisition as the foundation for all projects.
Search Engine Optimization
We treat SEO as a development project since a majority of what we provide in SEO is not the generation of the content itself, but instead, the structural updates needed to a website to maximize the content that is on the website. Page speed, load times, schema tagging, header tags, meta, and description are all crucial to SEO success and require more development than creativity.
Instagram advertising is also very powerful for the right businesses and demographics. Since both Facebook and Instagram ads are purchased through Facebook business manager, we treat them synonymously in conversation but measure the return independently. We have found good returns from Instagram stories and feeds. If your business is mobile-first, Instagram and social ads should be a priority.
Conversion Rate Optimization
Since we spend the bulk of our time in customer acquisition, improving the cost of acquisition is a constant effort. Split testing, customized site experience to user behavior, local presence, & more help improve the customer experience and the cost of customer acquisition.
Our Web Development Process
Our development process includes an analysis of website experience and analytics data. Before making recommendations to improve, we have to understand the performance of what we’re working with and how the customer currently interacts.
We also need the context of what the value actions are respective to your business and how you’re tracking them currently. We’ll audit your tracking to understand the accuracy of what’s being reported.
Next, we’ll put a plan together of what and why we’re proposing for development projects. Sometimes, this starts with simply correcting and implementing website analytics tracking for a full picture of what is happening before digging in deeper.
Our development department has decades of experience and is executing full site builds of hundred-page websites down to simple form updates to build logic into what questions to ask users next. We build solutions that take into consideration what else the business may grow into or need so we’re not creating tech debt.
Our backend experience ranges from API integrations to scalable database development from scratch. Similarly to how our front end solutions are built to grow, our backend solutions are built for scale and flexibility across technologies.
Does this sound like it relates to your business?
Contact us for a free consultation around your business and customer acquisition.