We are your fractional CMO/COO partner, engineering your digital footprint to accelerate sustainable revenue.
Growth today runs on more than ads. Flywheel Advertising was founded by our CEO, Daniel Sorenson, to build on what already drives a business and strengthen it through digital — combining conversion optimization, marketing, technology, strategy, and operational leadership into one partner that improves your business continuously.
An operational leadership partner, engineered for how businesses grow today.
We embed as your fractional CMO/COO across the entire customer-acquisition journey — from the first touch to closed revenue — with hands-on experience building and scaling digital growth across our own ventures and our clients'. We know where to look, what to build, and where to invest next.
From Our Founder
I started Flywheel to help businesses grow through digital. A few years in, a client and I saw a bigger opportunity and launched a joint venture together — and I didn't just advise on it, I built it: the website, the lead generation, the call-center technology, the back-end systems, and the team that ran it all. We scaled it from nothing to roughly $100 million.
Every part of that venture was wired for click-to-close attribution, so I could see exactly how a dollar of ad spend became a phone call, a booked appointment, and a closed customer. That visibility is what made scale possible — and it's what earned an invitation to speak on Google's stages as one of the largest advertisers in our category.
Now I'm refocusing entirely on Flywheel, which has been running and delivering for clients all along. Part of that is building the tools we've always needed ourselves — a proprietary Google Ads AI layer and an SMB prospecting platform we now license — the systems it takes to scale Flywheel to hundreds of clients, and the ones those clients need but can't find anywhere in the market.
The rest is bringing that startup-to-enterprise experience to businesses that truly want to grow and want a partner to drive it — small and mid-size companies, plus select enterprise clients that fit our model of fractional CMO/COO leadership paired with the execution our team delivers directly.
— Daniel Sorenson, Founder + CEO
Growth runs on close, trusting relationships. We learn how your business truly works from the inside — the people, the processes, the way it really wins — and that trust is what lets us lead it toward greater efficiency and growth, often well beyond where we started.
Working alongside your team, we map your full business operations, not just your marketing. By integrating both, we create streamlined systems and automations that accelerate sustainable revenue while minimizing waste and friction.
The development and technical work behind your growth is built and maintained by our own team — the same people who build our proprietary technology. That covers UX/UI design, custom development, CRM integrations, and scalable software architecture, delivered as part of the engagement rather than handed off to a third party.
We embed C-suite expertise as your fractional CMO/COO to audit, roadmap, execute, and measure progress holistically—freeing you to lead your core business with total confidence.
How our operational strategies combine with technical excellence to yield shared, high-impact results.
Drawing from our experience across 100+ businesses, we build a transparent, data-driven roadmap. We analyze your operational bottlenecks, evaluate your tech stack, and align your leadership team for the next phase of exponential growth.
We deploy our comprehensive customer acquisition models. Rather than just running ad campaigns, we optimize websites for conversion, refine sales processes, and implement intelligent lead follow-up systems to ensure measurable ROI.
Our own team builds and maintains the technical layer directly, so your digital ecosystem is engineered to perform under real load. From complex CRM integrations to custom AI workflows, we provide the technical infrastructure to handle your influx of new revenue.