The North Market
From a Single Event to a 7-Year Partnership
How Flywheel helped a beloved non-profit market drive record event attendance, navigate a two-location expansion, and build a digital foundation their own team can own and operate.
Lead Generation
Proving the Model Before Any Contract Was Signed
The North Market's relationship with Flywheel began with a conversation, not a proposal. Early discussions surfaced how the market actually operates — as a non-profit 501(c)(3) where sponsored events represent a significant pillar of revenue. With that context established, the conversation naturally turned to a practical challenge: how do you drive meaningful attendance to major events on a non-profit budget?
With the North Market Apron Gala only three weeks out, Flywheel proposed a test — a Facebook Ads campaign built and managed at no cost to the market, designed simply to understand what paid social could do for event attendance. The campaign ran, the results spoke clearly, and the Apron Gala recorded its highest attendance to date. That outcome became the foundation of a client relationship that has now spanned seven years.
Website Design + Development
One Website Built to Serve Two Locations
When The North Market began expansion to a second location, the digital challenge became immediately clear: everything that existed as a single presence now needed to work for two. Two locations, two sets of hours, two event calendars, two audiences — and a legacy website that had been built without the flexibility to handle any of it. The existing site also couldn't be updated by the North Market team without bringing in outside help for even basic changes.
Flywheel led a complete website redesign and rebuild, architecting a single web property capable of supporting both locations cleanly and intuitively. The site was developed in WordPress with a custom theme framework designed to keep all content updates within the visual system of the brand — so regardless of who on the North Market team made a change, the result would look consistent with the overall design.
Strategy
Structuring Social for Scale and Control
A second location doesn't just double the website problem — it doubles the social media problem too. Two locations meant two sets of accounts, multiple internal stakeholders, third-party vendors needing varying levels of access, and no clean structure in place to manage any of it securely. Without the right foundation, ad spend, page access, and account ownership can quickly become disorganized and exposed.
Flywheel guided The North Market through the setup and architecture of Meta Business Manager, establishing a centralized structure that could host multiple accounts, manage user permissions by role, and give the market the ability to bring in or remove third parties cleanly — without ever losing ownership or control of their own assets.
Digital Presence + UX Optimization
Ongoing Support Across Every Layer of the Operation
The North Market's operation is not simple — it spans multiple locations, an expansive internal team, event programming, vendor relationships, and third-party partners all moving simultaneously. Flywheel's ongoing role has been to serve as the experienced hand that understands how to navigate that complexity, drawing on years of managing multi-account and multi-stakeholder environments to keep the market's digital operations running cleanly.
Beyond coordination and strategy, Flywheel continues to execute tactically across digital presence and UX optimization — from ongoing design needs to lead generation execution — ensuring that the North Market's digital footprint keeps pace with the energy and scale of the market itself.
Strategy
A Relationship Built on Proving It First
The North Market story is one of Flywheel's clearest examples of what happens when a partnership starts with genuine investment rather than a sales process. Showing up for a non-profit with three weeks on the clock and no contract in place — and delivering record attendance — set a tone for how Flywheel operates that has defined the relationship ever since.
Seven years later, the work has expanded across every dimension of the market's digital needs: from the infrastructure decisions that shaped their two-location expansion, to the day-to-day execution that keeps their presence sharp. The Flywheel Effect here isn't just about compounding digital performance — it's about compounding trust, built one delivered result at a time.