Funnel Drop-Off Analysis
Step-by-step mapping of where prospects enter your site, where they disengage, and the precise pages and moments where leads are being lost — with quantified revenue impact for each gap.
Conversion Rate
Optimization Audit.
A systematic diagnostic of exactly where your website is losing leads — delivered as a prioritized action plan with clear impact and effort estimates.
What a CRO Audit Covers
Three diagnostic lenses that reveal exactly where revenue is being left on the table.
Heatmap & Behavior Review
Scroll depth maps, click heatmaps, and session recordings reveal how real users actually interact with your pages — exposing friction, confusion, and missed opportunities invisible in analytics alone.
Competitive Benchmarking
Your conversion rates compared against industry benchmarks and direct competitors — so you know whether you're behind the market, at par, or have a genuine performance edge to protect.
The Flywheel Difference
A Diagnostic Tied to Revenue
- We audit against your economics — where lost conversion is actually costing you revenue — prioritized by revenue impact.
- Diagnostic frameworks earned over hundreds of engagements, backed by real behavioral data rather than opinion.
- Senior-led analysis that connects findings to your systems and data pipeline, not just the page in front of us.
- Full-funnel view: we trace drop-off from ad click to closed deal, so the fixes address the real leak.
- Every finding comes with impact and effort estimates — so you know exactly where to invest first.
More Conversion Solutions
For Agencies + Consultants
White-Label CRO Audits
Run an agency and need conversion audits under your own brand? We deliver white-label CRO audits — the same funnel drop-off analysis, heatmap review, and prioritized action plan — packaged for you to present to your clients as your own. You keep the relationship; we do the diagnostic heavy lifting.
Ask About White-Label Audits →Know What to Fix. Then Fix It Right.
The audit tells you where the problems are. Our Landing Page Optimization and Website Redesign services fix them — so every finding in the report has a direct path to implementation.
View Full Ecosystem →
Client Results
Proven in the Real World
Waxing + Beauty
Waxxpot Case Study
40%Reduction in CPL
30%Higher Close Rate
25%Automation Lift
Frequently Asked Questions
A funnel drop-off analysis, heatmap and session-recording review, and competitive benchmarking — delivered as a prioritized action plan with clear impact and effort estimates for every recommended fix.
Most audits are delivered within a couple of weeks, giving you a ranked roadmap you can act on immediately — whether we implement the fixes or your own team does.
Yes. We deliver white-label CRO audits for agencies and consultants — the same funnel analysis, heatmap review, and prioritized action plan, packaged under your brand for you to present to your clients as your own.