Funnel Drop-Off Analysis
Step-by-step mapping of where prospects enter your site, where they disengage, and the precise pages and moments where leads are being lost, with quantified revenue impact for each gap.
Conversion Rate
Optimization Audit.
A systematic diagnostic of exactly where your website is losing leads, delivered as a prioritized action plan with clear impact and effort estimates.
What a CRO Audit Covers
Three diagnostic lenses that reveal exactly where revenue is being left on the table.
Heatmap & Behavior Review
Scroll depth maps, click heatmaps, and session recordings reveal how real users actually interact with your pages, exposing friction, confusion, and missed opportunities invisible in analytics alone.
Competitive Benchmarking
Your conversion rates compared against industry benchmarks and direct competitors, so you know whether you're behind the market, at par, or have a genuine performance edge to protect.
The Flywheel Difference
A Diagnostic Tied to Revenue
- We audit against your economics, where lost conversion is actually costing you revenue, prioritized by revenue impact.
- Diagnostic frameworks built from the accounts we've run, backed by real behavioral data rather than opinion.
- Analysis that connects findings to your systems and data pipeline, not just the page in front of us.
- Full-funnel view: we trace drop-off from ad click to closed deal, so the fixes address the real leak.
- Every finding comes with impact and effort estimates, so you know exactly where to invest first.
More Conversion Work
Targeted Pages
Landing Page Optimization
Purpose-built pages engineered around a single conversion goal, tested and refined continuously.
Full Rebuild
Website Redesign
A full website rebuild engineered from the first pixel around speed, clarity, and conversion.
For Agencies + Consultants
White-Label CRO Audits
Run an agency and need conversion audits under your own brand? We deliver white-label CRO audits, the same funnel drop-off analysis, heatmap review, and prioritized action plan, packaged for you to present to your clients as your own. You keep the relationship; we do the diagnostic heavy lifting.
Ask About White-Label Audits →Know What to Fix. Then Fix It Right.
The audit tells you where the problems are. Our Landing Page Optimization and Website Redesign services fix them, so every finding in the report has a direct path to implementation.
See How the Pieces Connect →
Client Results
Proven in the Real World
Waxing + Beauty
Waxxpot Case Study
40%Reduction in CPL
30%Higher Close Rate
25%Automation Lift
Frequently Asked Questions
A funnel drop-off analysis, heatmap and session-recording review, and competitive benchmarking — delivered as a prioritized action plan with clear impact and effort estimates for every recommended fix.
Most audits are delivered within a couple of weeks, giving you a ranked roadmap you can act on immediately — whether we implement the fixes or your own team does.
Yes. We deliver white-label CRO audits for agencies and consultants — the same funnel analysis, heatmap review, and prioritized action plan, packaged under your brand for you to present to your clients as your own.
What Would You Ask Us?
Fifteen minutes, your business, your question. We’ll spend it answering instead of pitching.