Hyper-targeting: How to Leverage your Data

With the on-going evolution of digital marketing, the ability to target users has become more and more sophisticated.  I remember having a conversation about this with a friend who has been in the game since the pre-digital era.  He said “It’s crazy what you’re able to know now and how granular you are able to Read more about Hyper-targeting: How to Leverage your Data[…]