Coronavirus is impacting many businesses, employees, and customers adversely and it’s unclear the duration or level of impact at this point. Almost every industry and vertical is affected, even our business. What we do best is help businesses, so with this article, I hope that we can help a few businesses in how they handle Read more about Coronavirus and Communicating to Your Customers[…]
With the on-going evolution of digital marketing, the ability to target users has become more and more sophisticated. I remember having a conversation about this with a friend who has been in the game since the pre-digital era. He said “It’s crazy what you’re able to know now and how granular you are able to Read more about Hyper-targeting: How to Leverage Your Data[…]
In most businesses, you know who the competition is, and you know them well. When they do something different or you see them posting on Facebook all the time or they have a nice new website with great images and you don’t, you see that happening. You wonder, am I doing as much as I can Read more about 5 Quick Ways to See if Your Competition is Really Killing it Online[…]
We’re going to show you how to uncover your Facebook Ads performance. First off, we’re a huge supporter of using Facebook ads for driving revenue for any business. Whether you’re a retailer selling product in remarketing ads through your Shopify store or generating leads from your website from Facebook ads, you probably see results, but are Read more about Are Facebook Ads REALLY working for you?[…]
Recently I had lunch with a friend who is also a business owner. We were discussing digital marketing and how he can leverage a website for one of his businesses. This is really too large a topic to hold just over lunch, but I brought up social media as a strong suit for his scenario Read more about What is the Value of a ‘Like?’[…]
Why should I pay for Google traffic, if I already have plenty of organic? Search engines have been around for long enough to declare this an old age question in my opinion. I hear this from business owners, marketing managers, digital specialist, etc. There still continues to be two sides of the search engine to Read more about SEO vs PPC[…]
Let’s assume you haven’t used paid search at your company or you know it’s being used, but that’s about it besides reading about it on the internet on a blog or forum. This article is for you! Paid search as a concept is very simple and this is where I hear a lot of weird Read more about Will Paid Search Work For My Business?[…]
Real Estate Marketing The Columbus, OH real estate market is hot right now and there’s tons of interest in getting in on buying a home, but how do you capture the consumers’ attention and make sure YOU are the realtor they want to use? You’re probably already doing some of the right things – posting Read more about Real Estate Marketing That Works[…]
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