Why should I pay for Google traffic, if I already have plenty of organic? Search engines have been around for long enough to declare this an old age question in my opinion.  I hear this from business owners, marketing managers, digital specialist, etc.  There still continues to be two sides of the search engine to Read more about SEO vs PPC[…]

Let’s assume you haven’t used paid search at your company or you know it’s being used, but that’s about it besides reading about it on the internet on a blog or forum.  This article is for you! Paid search as a concept is very simple and this is where I hear a lot of weird Read more about Will Paid Search Work For My Business?[…]