In-Stream & Discovery Campaigns
Skippable in-stream ads that capture intent during active viewing, non-skippable bumpers for high-frequency brand building, and YouTube search ads that target prospects by keyword just like Google.
YouTube Ads
Management.
Video advertising that builds brand authority and captures high-intent demand across the world's second-largest search engine.
How We Run YouTube Ads
The strategic approach that turns video into a consistent, measurable lead generation channel.
Video Creative Direction
Scripting, storyboarding, and production briefs built around what actually performs — front-loading your value proposition in the first five seconds so the audience stays engaged before the skip button appears.
Audience Targeting & Remarketing
Custom intent audiences, affinity targeting, and video remarketing to past site visitors — layering precision over reach so your budget goes to the people most likely to convert.
The Flywheel Difference
Video That Drives Demand
- We use video where it earns its place in your funnel — demand generation and remarketing that feed the channels that close, not vanity reach.
- Proprietary media management and value-based optimization point spend at the viewers who become customers, not just impressions.
- Creative direction and targeting frameworks earned over hundreds of engagements, run by senior strategists.
- Full-funnel ownership: video connects to your landing pages, systems, and follow-up, so impact is traceable.
- Every recommendation comes with the reasoning and numbers behind it.
More Lead Generation Channels
Paid Search
Google Ads Management
Capture high-intent prospects at the exact moment they're searching for you.
Explore → Paid SocialMeta Ads Management
Facebook and Instagram campaigns built to generate leads at scale.
Explore → Organic SearchSearch Engine Optimization
Long-term organic visibility that compounds month over month.
Explore →Video That Earns Attention & Action
Great video creative is only half the equation. Our Creative + UX service ensures every video ad is built to stop the scroll and communicate value immediately. And our Website Performance service ensures the landing page those viewers hit is optimized to convert.
View Full Ecosystem →
Client Results
Proven in the Real World
Waxing + Beauty
Waxxpot Case Study
40%Reduction in CPL
30%Higher Close Rate
25%Automation Lift
Frequently Asked Questions
Both. Beyond awareness, in-stream and discovery campaigns capture high-intent demand and build remarketing audiences — 84% of decision-makers say video influenced a purchase decision. We manage creative and targeting to drive measurable action, not vanity views.
YouTube fills the demand-generation and remarketing layer of your paid mix — building awareness and re-engaging warm audiences at a low cost per view, then handing high-intent viewers to your search and social campaigns to convert.
YouTube typically bills on a cost-per-view or CPM basis, making it one of the more cost-efficient ways to reach a large, targeted audience. We manage bids and creative to keep your effective cost per result trending down.