Search Campaign Strategy
In-depth keyword research, match type management, and negative keyword sculpting that puts your ads in front of active prospects — and shields your budget from irrelevant clicks.
Google Ads
Management.
Data-driven search and Performance Max campaigns that put your business in front of prospects at the exact moment they're ready to act.
How We Run Google Ads
The tactics we deploy to maximize every dollar of your Google Ads (formerly AdWords) budget.
Bid & Budget Management
Continuous optimization across Target CPA, Max Conversions, and ROAS bidding strategies to hit your performance goals while keeping cost-per-lead on a downward trajectory.
Conversion Tracking & Reporting
Ironclad attribution via Google Tag Manager, GA4, and call analytics — every lead traced to the exact keyword that generated it. Weekly reporting in plain language, no data theater.
The Flywheel Difference
Paid Search, Engineered for Revenue
- We start with your bottom line, not the platform. As your fractional CMO, we assess what your marketing already returns and where paid search actually fits — sometimes it's the biggest lever, sometimes it supports what's already working.
- We optimize to revenue, not clicks. Our proprietary Google Ads management AI and value-based bidding train the platform on your real closed-deal data — so spend chases customers, not cheap form-fills.
- You get frameworks earned over hundreds of engagements, run by senior strategists.
- Full-funnel ownership: the ads connect to your landing pages, systems, and data pipeline, so you can see what's working and where to reinvest.
- Every recommendation comes with the reasoning and the numbers behind it — where to invest, and the return we expect it to drive.
More Lead Generation Channels
Paid Social
Meta Ads Management
Facebook and Instagram campaigns built to generate leads at scale.
Explore → Organic SearchSearch Engine Optimization
Long-term organic visibility that compounds month over month.
Explore → Video AdvertisingYouTube Ads Management
Brand-building and demand capture across YouTube's 2 billion users.
Explore →Traffic Is Only Half the Battle
Google Ads brings high-intent prospects to your site — but a click is only valuable if the destination converts. Our Website Performance service ensures your landing pages turn that traffic into leads, and our Sales Automation service makes sure every lead gets followed up immediately.
View Full Ecosystem →
Client Results
Proven in the Real World
Waxing + Beauty
Waxxpot Case Study
40%Reduction in CPL
30%Higher Close Rate
25%Automation Lift
Frequently Asked Questions
Yes — that's how most of our engagements start. We audit your live account, cut wasted spend, restructure campaigns around high-intent search, fix conversion tracking, and rebuild the landing pages behind the ads so the traffic you're already paying for actually converts.
Usually the problem isn't the ads themselves — it's the gaps around them: missing negative keywords, broken or incomplete conversion tracking, and landing pages and follow-up that leak the leads you pay for. We fix the entire path from click to closed deal, not just the campaign.
We optimize toward revenue, not vanity metrics: conversion-based smart bidding (Target CPA, Target ROAS, Max Conversions) fed by clean tracking, and — critically — offline conversion imports that push your real closed-deal and revenue data back into the platform, so bidding targets the leads that actually become customers, not just cheap form fills. We layer in audience signals, negative-keyword sculpting, and landing-page testing, and run it all through our proprietary Google Ads management AI — driving cost per lead down while lead quality goes up.
That's a conversion and follow-up problem, and it's where we grow the business: CRO on your landing pages, tighter lead qualification, and automated speed-to-lead follow-up by SMS, email, or AI agent so no paid lead slips through the cracks.
We price on your ad spend. Smaller programs run at a flat monthly fee per platform; as your aggregate spend scales, management shifts to a graduated percentage of total spend that steps down at higher volumes — so your effective rate improves as you grow. A one-time build and tracking implementation gets campaigns and conversion tracking instrumented correctly before management begins.