Paid Media
Ad Testing at Scale, and Why Ours Sometimes Says Nothing
Ad copy testing works in a small account and stops working in a large one. What changed when every ad group got…
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Tag: Google Ads
Paid Media
Negative Keywords at Scale: 252 Changes in Two Months, Then Almost None
Nobody reads the search terms report past a certain account size. We built something that reads every term every week and judges…
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Paid Media
Google Ads Stopped Rewarding the Best Bidder. It Rewards the Best Data.
Google took away the manual controls and replaced them with automation. What's left is the definition of success you hand it. Here's…
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